Tools of Change Website
The concept for this site was born when a group of us at West End Community Ventures were launching Ottawa-Carleton's first Green Community initiative. We wanted to better our understanding of how to improve our own program's impact. In securing funding from the Ontario and Canadian governments, we were encouraged - and enabled - to step back from the day-to-day urgencies of our particular program and to take a broader and longer view.
maple leafWe published a workbook on what we found. It included 25 residential case studies of communities from across North America whose programs we had studied. It also developed further the community-based social marketing framework that had been developed by Doug McKenzie-Mohr, and published by NRTEE in "Promoting a Sustainable Future: An Introduction to Community-Based Social Marketing". We are grateful to the many people who helped with the preparation of the original workbook.