HOUSTON, Texas June 29, 2005 -- On three consecutive Thursday mornings in May, Nescafé Taster’s Choice handed out samples of its instant coffee concoctions to passers-by in San Antonio, Baltimore and Hartford with help from local radio stations, Ad Results, Ltd., and the Eleven Agency. On May 5th Nescafé Taster’s Choice set up tables and tents in San Antonio’s downtown IBC Plaza. From 7:30 a.m. to 10:00 a.m., over 750 people stopped by for free cups of fresh coffee, and creations like Cappuccino Chills and Java Brownies, all made using Nescafé Taster’s Choice 100% pure instant coffee granules. Local country radio station, KAJA, brought out their “Man on the Street,” Cactus Lou, to broadcast from the event. The “Tastes of Nescafé Taster’s Choice” saw an even larger turnout in Baltimore on May 12. An estimated 3,000 showed up to taste and smell the selection of free samples at the corner of Pratt Street and Light Street in the Inner Harbor. Mix 106.5’s Kenny Campbell was on hand to play music and promote the event with live call-ins to co-host JoJo Girard back in the studio. Hartford’s event brought out the biggest number of samplers, with 3,700 showing up to the Old State House Square on May 19th. Music from WDRC-FM “Hits of the 60’s and 70’s” set the morning’s mood. Like the other events, not only did participants get to try a variety of treats made with Nescafé Taster’s Choice, but they all walked away with a 2-week supply of instant coffee to use. The primary goal of the “Tastes of Nescafé Taster’s Choice” events was to convince coffee drinkers to rediscover how good instant coffee can be. Nescafé Taster’s Choice prides itself on being real coffee made with a superior blend of beans that you can brew right in your cup. They also wanted to emphasize that Nescafé Taster’s Choice can be used to make a variety of coffee-flavored drinks and desserts like Caramel Café Lattes or Chocolate Mudslide Frozen Pies. All three tasting events were coordinated by The Eleven Agency, a sales and marketing agency out of Irvine, California. Ad Results, Ltd. of Houston, the media-buying agency for the Nescafé Taster’s Choice live personal endorsement radio campaign, facilitated the radio station appearances and on-air promotions. For additional information on Nescafé Taster’s Choice and for drink and dessert recipes visit tasterschoice.com. Products are available at most grocery stores.
Live Radio Endorsements