JRocket Marketing LLC has won an extended marketing contract with Agresso, a wholly owned subsidiary of Netherlands-based Unit 4 Agresso, to promote and introduce the company's highly successful European ERP solution to the U.S. Market.
The Agresso Business World solution is in use by 2,400 organizations worldwide with more than 10,000 sites in 100 countries.
Early market testing of Agresso in North American over the past 18-24 months netted more than 60 U.S. and Canadian clients, besting mid-market competitors like Lawson and Deltek, and giving chase to ERP leaders Oracle, JD Edwards and Peoplesoft brands. JRocket Marketing will focus on the advantages of the company's distinct architecture that provides unlimited post-implementation agility - which JRocket Marketing's team says is not a characteristic of any of the leading ERP providers.
Judith Rothrock, JRocket Marketing's president, will serve as corporate Chief Marketing Officer for Agresso - North America. Ms. Rothrock is a former marketing head for Hyperion, Lawson and Ceridian, and since founding JRocket Marketing in 2001, has managed marketing programs for Deltek, Fujitsu Glovia, SRC, Arbitron and two dozen other enterprise solution providers. Ms. Rothrock will also head Agresso's technology analyst relations function, one of the key offerings of JRocket Marketing.
"Rothrock's references are impeccable -- she has a reputation for carving out strong niches in even crowded markets, and building memorable brands," said Ab von Marion, chief operating officer, Agresso. "Industry influencers clearly cite and remember what she did to build Deltek's brand over the past three years and Lawson's in the late 90's. Agresso has a unique value proposition that has netted sales and profitability, but wants to more crisply define its market differentiation for the kind of rapid growth we have in mind."
As part of JRocket Marketing's branding and validation activities, Ms. Rothrock is partnering with ERP industry veterans Brian Sommer, president of Techventive; John Van Decker, senior vice president of the Robert Frances Group; and KCSA Worldwide for public relations. The firm will also be working with Technology Evaluation to gain key industry research and sales lead support, and internally will liaise with Unit 4 Agresso product marketing manager Ton Dobbe.
"Software firms often struggle to tie their product direction and enterprise value statements to a clear marketing message that effectively aligns the organization," Mr. Van Decker said. "We are encouraged that Agresso is working with JRocket Marketing and believe that this is an important step for the company as they present their unique value proposition to world."
Adds Mr. Sommer, "The North American ERP market is consolidating to a handful of players who now sound more alike than different, and who continue to fight a tired and subjective marketing battle of 'our customers are more profitable than yours.' I have seen Rothrock consistently reposition companies effectively and find the gems camouflaged by stale messaging. We have teamed effectively before on several large software vendor assignments -- she knows how to develop marketing strategy and bring in the right firepower to make it happen."
AGRESSO Business World is a fully integrated and innovative financial system used by over 2,400 companies and organizations in over 100 countries worldwide. Agresso's North American offices are in Victoria, British Columbia; Dallas, Texas; and Los Angeles, California. Agresso is a wholly-owned subsidiary of Unit 4 Agresso. Headquartered in the Netherlands, Unit 4 Agresso is listed on the Dutch Stock Exchange (EURONET - U4AGR) and employs about 2,300 professionals and staff worldwide. Unit 4 Agresso is a leading international producer of business software for service companies and organizations and supplier of security software reaching US$450 million in revenues in 2005. In November 2005, Agresso was awarded its largest contract in its history by the UK Department for International Development for the delivery and implementation of a new software system with a value of over $20 million.
About JRocket Marketing
JRocket Marketing headquartered in Rancho Santa Fe, Calif., is an elite marketing firm offering two products: Plan-It(TM) a 90-day Chief Marketing Officer service that completely builds strategy, a full-year plan and staffing within a three-month window; and Nitro(TM) a 12-month technology analyst relations program. Founded in 2001, JRocket Marketing has helped dozens of enterprise technology clients identify and carve out successful marketing positioning and the accompanying execution strategies. Founder Judith Rothrock is the winner of more than a dozen U.S. and international marketing awards.