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IdeaStar & AMN New Media Work Toward Promoting Symphony Orchestra and Performing Arts Marketing

14th June, 2005

June 14, 2005 -- Two companies which provide strategic marketing and online technology to the symphony orchestra and performing arts market place, AMN New Media & IdeaStar Inc.. announce the launch of a new Web site, and a performing arts blog. In addition, the two companies will sponsor and exhibit at the American Symphony League 60th National Conference in Washington D.C., June 14 through 18. At the Web site,, visitors can learn how the latest in Internet technology may be used to expand audiences, reduce costs, and increase revenues for the world’s finest performing arts organizations – large or small. “Our goal is to help performing arts companies build and retain audiences with a series of online services,” Jim Fisher, IdeaStar president said. “Ticket sales for performances, merchandise sales, content management systems, and arts education programs can all be moved online for greater efficiency.” Also, e-promotion services, including search engine marketing, e-mail newsletters, and news blogs, work to promote an arts organization. With a strong history in performing arts marketing, AMN’s Stephen Belth serves as the main consultant for what can be accomplished for orchestras, theaters, opera companies, performing arts centers and more. Programs for the The Cleveland Orchestra, Boston Symphony Orchestra, and The Ravinia Festival in Chicago are among completed projects visitors may read about. Mr. Belth also publishes Audience Connections is a new blog for marketing the arts and culture. Stephen draws on years of arts marketing experience to provide contemporary insight into the performing arts industry. Take a few moments to read his latest observations and respond. The blog was designed by IdeaStar. Recently, IdeaStar and AMN completed a comprehensive Web site for the American Symphony Orchestra League’s 60th National Conference. Visitors to the site may view the conference schedule, register, make hotel and travel arrangements, learn about conference sponsorship opportunities and more. The site is credited with reducing registration costs and increasing registration by six percent. AMN and IdeaStar will be exhibiting at the conference. Participants can visit Booth D and learn the latest in interactive marketing technology for the performing arts. About IdeaStar: IdeaStar Inc. is a full-service Web development firm which designs, programs, manages and promotes leading-edge Web sites and e-business applications, specifically for the performing arts industry. Based in Cleveland, Ohio, its software applications are used by major orchestras, theaters, opera companies, performing arts centers and more.

About AMN New Media:
Based in Chicago and New York, The arts marketing expertise of AMN New Media and its sister company Arts Marketing Network, are known throughout the performing arts industry. Founder and President Stephen Belth brings a wealth of successful experience in strategic planning for audience growth, audience research, marketing training, and direct mail. He has expanded his resources to include homepage lead features and personalized Intellimmercials™ - both designed to attract and maintain audiences through the convenience of the Internet.

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